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Use Real Results And ROI To Communicate The Importance Of Digital Marketing

Early in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marketing, my boss readily acknowledged that the CAN-SPAM Act had killed their telemarketing efforts. He also agreed that the company’s print marketing efforts weren’t worth the paper they were printed on. Yet, he didn’t know how to switch up his marketing strategies to keep the long-standing company growing.

In checking out the company’s website, it was easy to see that it consisted of a boring, static page with a generic contact form. While the problems with the company’s marketing strategy were crystal clear to me, as a young, new employee, I struggled to identify the best way to approach my boss on how digital marketing strategies could give his treasured family wholesale indian hair business a boost in lead generation.

One day, he told me he was in the market to hire someone to paint his house. Aha! I took this as an opportunity to demonstrate how a digital marketing strategy would lead him to a quality painter. I asked him where he started his search. He told me he did an internet search for “house painter” along with the name of his town.

I asked him, “If you searched for your company the same way, would you find your company online?” We went to the computer together and searched for the type of business and town. Our search indicated that at least four similar companies ranked higher in the search than his century-old business. Without making him feel small or inadequate, I was able to demonstrate that similar companies were successfully using digital strategies to gain an edge on the competition.

Approaching Digital Marketing Isn’t Always Easy For Business Owners

According to a report by Infusionsoft, nearly one in five businesses didn’t plan to use any digital marketing tactics in 2017. While 31% of small businesses said that increasing sales was their top priority, many agreed that their biggest challenge was finding time and resources to dedicate to marketing.

Most business owners have heard about digital marketing. The challenge is that many don’t understand how it works or how to apply it to their businesses. The reality is that businesses that are afraid to move in a new direction are missing opportunities for brand awareness. Competitors that are getting their feet wet with technology will quickly move ahead.

As it turned out, a simple conversation about house painting opened the door to a bigger conversation about how consumer buying behavior has changed in predictable ways. Using the knowledge I had about my new boss and his business, I steered the conversation around terms I’d heard him use at the office. I knew that digital marketing was somewhat of a foreign concept for him, so I kept the conversation relatable by incorporating terms like “the gold standard” and “unmatched personal service.”

Identifying The Right Strategies

My boss knew his target market: owners of million-dollar homes and people with high net worth. From there, it was a matter of demonstrating how different digital marketing strategies, such as search engine optimization (SEO), pay per click (PPC) and email marketing could increase site traffic, site time and brand recognition.

Now that I’d set the stage for him to see that he could boost sales by trying some digital marketing strategies, I decided to give a few suggestions for a couple of projects to try and offered to measure the results. I educated him on how we could measure things like conversion rate, cost per lead, revenue per lead and total revenue from digital marketing.

We worked together to set some goals based on existing sales data and devised an inbound digital strategy that aligned with our return on investment (ROI) projections. We also decided to try a weekly blog article to help drive customers to the website. As these initial digital marketing strategies proved successful, we built on those successes and added a couple more strategies. And over time, the company’s website ranking surpassed its competitors.

A Few Tips On Getting Approval For Your Digital Marketing Strategy

It is important for every dropship malaysia business to implement a digital marketing strategy as soon as possible. Identifying your buyer persona(s) and mapping out your buyer journey can help you to create a custom strategy that focuses on the client. Make sure you create an outstanding presentation with relevant data before you propose your digital marketing ideas. When researching, be sure to:

• Compare competitors’ websites.

• Compare competitors’ Google reviews and visibility (Google My Business).

• Compare competitors’ social media presence and engagement.

• Subscribe to a couple of competitors’ emails, and show your CEO or stakeholders what others and doing.

When I want to propose new ideas, I always do my homework. I conduct in-depth research, and I back up all I say with data. In this case, data from competitors includes organic traffic, social media followers, etc. And I prepare a branded presentation with FAQs at the end in order to cover any doubt.

I encourage you to do it in this way to get the approval so you can start creating and implementing results -- driving strategy.

Communicating The Importance Of Digital Marketing For Long-Term Success

Where is your company’s marketing plan in relation to the goals of your company? If your company already has a digital marketing plan, it may be time to convince your boss that by investing more in digital marketing, you can take your efforts to the next level and increase profitability. If you work at a company that doesn’t have a formal marketing strategy at all, convincing your boss to take some small steps in digital marketing can yield big payoffs.

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Use Real Results And ROI To Communicate The Importance Of Digital Marketing

Early in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marketing, my boss readily acknowledged that the CAN-SPAM Act had killed their telemarketing efforts. He also agreed that the company’s print marketing efforts weren’t worth the paper they were printed on. Yet, he didn’t know how to switch up his marketing strategies to keep the long-standing company growing.

In checking out the company’s website, it was easy to see that it consisted of a boring, static page with a generic contact form. While the problems with the company’s marketing strategy were crystal clear to me, as a young, new employee, I struggled to identify the best way to approach my boss on how digital marketing strategies could give his treasured family wholesale indian hair business a boost in lead generation.

One day, he told me he was in the market to hire someone to paint his house. Aha! I took this as an opportunity to demonstrate how a digital marketing strategy would lead him to a quality painter. I asked him where he started his search. He told me he did an internet search for “house painter” along with the name of his town.

I asked him, “If you searched for your company the same way, would you find your company online?” We went to the computer together and searched for the type of business and town. Our search indicated that at least four similar companies ranked higher in the search than his century-old business. Without making him feel small or inadequate, I was able to demonstrate that similar companies were successfully using digital strategies to gain an edge on the competition.

Approaching Digital Marketing Isn’t Always Easy For Business Owners

According to a report by Infusionsoft, nearly one in five businesses didn’t plan to use any digital marketing tactics in 2017. While 31% of small businesses said that increasing sales was their top priority, many agreed that their biggest challenge was finding time and resources to dedicate to marketing.

Most business owners have heard about digital marketing. The challenge is that many don’t understand how it works or how to apply it to their businesses. The reality is that businesses that are afraid to move in a new direction are missing opportunities for brand awareness. Competitors that are getting their feet wet with technology will quickly move ahead.

As it turned out, a simple conversation about house painting opened the door to a bigger conversation about how consumer buying behavior has changed in predictable ways. Using the knowledge I had about my new boss and his business, I steered the conversation around terms I’d heard him use at the office. I knew that digital marketing was somewhat of a foreign concept for him, so I kept the conversation relatable by incorporating terms like “the gold standard” and “unmatched personal service.”

Identifying The Right Strategies

My boss knew his target market: owners of million-dollar homes and people with high net worth. From there, it was a matter of demonstrating how different digital marketing strategies, such as search engine optimization (SEO), pay per click (PPC) and email marketing could increase site traffic, site time and brand recognition.

Now that I’d set the stage for him to see that he could boost sales by trying some digital marketing strategies, I decided to give a few suggestions for a couple of projects to try and offered to measure the results. I educated him on how we could measure things like conversion rate, cost per lead, revenue per lead and total revenue from digital marketing.

We worked together to set some goals based on existing sales data and devised an inbound digital strategy that aligned with our return on investment (ROI) projections. We also decided to try a weekly blog article to help drive customers to the website. As these initial digital marketing strategies proved successful, we built on those successes and added a couple more strategies. And over time, the company’s website ranking surpassed its competitors.

A Few Tips On Getting Approval For Your Digital Marketing Strategy

It is important for every dropship malaysia business to implement a digital marketing strategy as soon as possible. Identifying your buyer persona(s) and mapping out your buyer journey can help you to create a custom strategy that focuses on the client. Make sure you create an outstanding presentation with relevant data before you propose your digital marketing ideas. When researching, be sure to:

• Compare competitors’ websites.

• Compare competitors’ Google reviews and visibility (Google My Business).

• Compare competitors’ social media presence and engagement.

• Subscribe to a couple of competitors’ emails, and show your CEO or stakeholders what others and doing.

When I want to propose new ideas, I always do my homework. I conduct in-depth research, and I back up all I say with data. In this case, data from competitors includes organic traffic, social media followers, etc. And I prepare a branded presentation with FAQs at the end in order to cover any doubt.

I encourage you to do it in this way to get the approval so you can start creating and implementing results -- driving strategy.

Communicating The Importance Of Digital Marketing For Long-Term Success

Where is your company’s marketing plan in relation to the goals of your company? If your company already has a digital marketing plan, it may be time to convince your boss that by investing more in digital marketing, you can take your efforts to the next level and increase profitability. If you work at a company that doesn’t have a formal marketing strategy at all, convincing your boss to take some small steps in digital marketing can yield big payoffs.

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Build eCommerce App builder helping companies foray retail business

The Mobile App Maker is reaching out to companies who want to make a mark in the online retail world by building retail apps for them which provide them with personalised templates, dynamic interfaces, and unique features, all through one e-commerce app maker.

The Mobile App Maker's innovative and easy to design templates, customisable features, no coding, and hassle-free updates- all in one e-commerce app builder is helping companies foray into the retail wholesale led lights business.

India(October 25, 2018): With almost every domain going digital, sellers need to adopt the e-commerce route to boost sales and build a loyal customer base. An app maker that can help build retail or shopping apps for companies according to their requirements is certainly the need of the hour.

An app maker should have features to support multiple retail app layouts, simplify the process of adding attributes, and provide add-ons which make the retail apps stand out from the crowd.

Peter Tello, Head of Sales at The Mobile App Maker highlighted that companies want to build apps that echo with their brand image. Therefore it becomes necessary to provide them with a large range of retail app layouts to choose from so that they can find the one best suited for them.

"An app maker should help companies design a retail app that reaches out to the global audience, has customisable screens, and provides secure payment methods. It should be able to capture the essence of the company's vision as this e-commerce app will be a tool to build a long-term customer base", said Peter.

A set of unique features that attract consumers over and over again will make any e-commerce app stand out.

Peter emphasised, "The app maker that has multiple modules to customise your retail app like locating real time stores through maps, sharing customer looks and stories, and promoting online sharing of commodities will attract customers from every demographic."

The Mobile App maker, a leader in designing e-commerce app has been providing help to companies to design their unique apps in minimum time with absolutely no code learning. Their app maker has real-time revisions which help in app optimisation and instant bug fixing.

"We understand that the sellers do not have to be programmers or coders, yet they desire to design a shopping app which builds their online consumer base and help them be at the top of their game. That is why we provide 24-hour online support and easy tutorials.

This helps them to design their own apps without any inconvenience.", he added.

The Mobile App Maker has been making a mark in the field of Information Technology by aiding companies that are venturing into the online world from every domain. They have been providing IT solutions for several years and continuously evolving and refining their wholesale pet supplies business processes to satisfy every customer need.

[ بازدید : 74 ] [ امتیاز : 3 ] [ نظر شما : ]

Build eCommerce App builder helping companies foray retail business

The Mobile App Maker is reaching out to companies who want to make a mark in the online retail world by building retail apps for them which provide them with personalised templates, dynamic interfaces, and unique features, all through one e-commerce app maker.

The Mobile App Maker's innovative and easy to design templates, customisable features, no coding, and hassle-free updates- all in one e-commerce app builder is helping companies foray into the retail wholesale led lights business.

India(October 25, 2018): With almost every domain going digital, sellers need to adopt the e-commerce route to boost sales and build a loyal customer base. An app maker that can help build retail or shopping apps for companies according to their requirements is certainly the need of the hour.

An app maker should have features to support multiple retail app layouts, simplify the process of adding attributes, and provide add-ons which make the retail apps stand out from the crowd.

Peter Tello, Head of Sales at The Mobile App Maker highlighted that companies want to build apps that echo with their brand image. Therefore it becomes necessary to provide them with a large range of retail app layouts to choose from so that they can find the one best suited for them.

"An app maker should help companies design a retail app that reaches out to the global audience, has customisable screens, and provides secure payment methods. It should be able to capture the essence of the company's vision as this e-commerce app will be a tool to build a long-term customer base", said Peter.

A set of unique features that attract consumers over and over again will make any e-commerce app stand out.

Peter emphasised, "The app maker that has multiple modules to customise your retail app like locating real time stores through maps, sharing customer looks and stories, and promoting online sharing of commodities will attract customers from every demographic."

The Mobile App maker, a leader in designing e-commerce app has been providing help to companies to design their unique apps in minimum time with absolutely no code learning. Their app maker has real-time revisions which help in app optimisation and instant bug fixing.

"We understand that the sellers do not have to be programmers or coders, yet they desire to design a shopping app which builds their online consumer base and help them be at the top of their game. That is why we provide 24-hour online support and easy tutorials.

This helps them to design their own apps without any inconvenience.", he added.

The Mobile App Maker has been making a mark in the field of Information Technology by aiding companies that are venturing into the online world from every domain. They have been providing IT solutions for several years and continuously evolving and refining their wholesale pet supplies business processes to satisfy every customer need.

[ بازدید : 72 ] [ امتیاز : 3 ] [ نظر شما : ]

Indian ecommerce company Flipkart, which has just wrapped up one successful festive season sale and is gearing up for another one ahead of Diwali which is set to begin from November, has landed itself in trouble with the court once again, in connection to an ongoing trademark violation case.

The Delhi Patiala House district court has prohibited Flipkart from selling any products under its private label MarQ. The restriction may cause a dent in Flipkart’s revenues from its Diwali sale, as many people buy new electrical appliances during Diwali.

Delhi-based electric appliances maker Marc Enterprises had earlier alleged that Flipkart was selling similar cheap wholesale sunglasses goods under the brandname MarQ, which is similar to Marc Enterprises, and had filed a case of trademark violation against the company.

The case had been running for the past 10 months at Delhi’s Patiala House district court and then in the Delhi High Court. In January, the district court had restrainedFlipkart from use the MarQ label till February 5.

It must be noted that MarQ is a private label through which Flipkart sells electrical appliances such as microwave ovens, refrigerators, washing machines, and LED TV sets, among other items. An exclusive line of air conditioners and smart televisions were also included under this label earlier this year.

According to Marc Enterprise’s official website, the manufacturing company was founded by the Late Jagdish Chand Jain in 1981. The company too manufactures electronic products fans, water heaters, room heaters, air cooler among many.

Private labels can be understood as a category in which certain products are manufactured by a third-party company and are sold under a retailer’s brand name. For instance, the HRX brand, which is endorsed by Bollywood actor Hrithik Roshan and sold by the Flipkart-owned online fashion platform Myntra.

Despite the ongoing case, Flipkart had advertised MarQ products on its platform during its recent Big Billion Day sale apart from introducing new products under the label.

Flipkart has been increasing its focus on its private label brands as they offer higher margins which, in turn, push up the company’s revenue. With its private label push, the company is planning to achieve a target of $17.6 Bn gross merchandise value (GMV) by 2020-21.

Following Walmart’s acquisition of Flipkart, the Indian company has also expanding its global presence — Myntra has reportedly started selling its own private brand, All About You, at Walmart stores in Canada.

Not only Flipkart, other ecommerce platforms have also been developing their private label brands.

In July, Gurugram-based online grocery startup Grofers started private label offerings under two brands — namely Budget and Popular G.

In February, Flipkart’s archrival, Amazon India, had also announced that it plans to expand its private label segment to boost up its revenues. It is reportedly aiming to launch multiple in-house brands across categories this year.

With other ecommerce platforms also pushing their private labels, this judgment can prove to be a major blow to Flipkart, especially given the Diwali sale is round the corner.

Also See: dropshipping with aliexpress

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If you plan to sell online, be prepared to "do your research." This may be a phrase you will hear, or a phrase that you keep thinking about when you start a business and build a brand. Although you will hear it often, it is not a bad thing to always remember.

For experienced e-retailers, research is almost second nature. For a novice, this may be a completely different story. Research is a fairly broad term that covers many aspects of selling products online. Even experienced e-tailers are not always able to conduct efficient and effective research. Through this article, we try to find some of the most important aspects of e-commerce research and break them down for you.

Research your product

To be frank. If you don't know much about the wholesale iphone product, then you won't do well. Also, if you don't know what your product should be, there are fewer opportunities for success. Product research is often seen as the most critical part of running an online business, and is often where people start.

Take a favor for yourself and spend a lot of time looking at things to sell on Amazon, eBay and other e-commerce sites. If you are a member of Doba, you can visit our Elite Seller Report, which shows you which products are selling the most online.

Choose a popular product, but it won't be lost in a saturated market. Find a pain point (or an area that can solve the problem) and sell it to that market. If you want to learn more about finding the right product, check out our blog.

Research pricing

This is another very important part of the research. You need to make sure your price does not close your potential customers. You might think that means the price won't be too high. You will be surprised to find that this is not always the case. Keeping your price too low will often keep customers away from their high levels.

When you think about it, it's not that weird. We usually judge the value of the product and the credibility of the business based on the price. If a customer sees you selling a product under MSRB, they may question your credibility as a business owner. If you set the price too high, they will think they are ripped off.

Once again, you will want to spend time watching the sale price of your product on the etail website. You want to keep the price near the average selling price. The following is a trade-off: set a lower price, expect to sell more but lower profit margins. Set a higher price, expect sales to decrease, and profit margins are higher.

It is important that your sales approach matches your business capabilities.

Research promotion

If you already have the first two tips, your next business is to get your name out. Even if you have the best products at the best price, if no one knows your business, you won't sell too much.

So, if you haven't figured it out yet, your competitors are often your best source of research. Are there other businesses selling your products? Are they doing very well? Don't forget to read their website and try to figure out all their skills. Of course don't copy them, but research competition will give you the best research on how to advertise your products.

After you have reviewed some of your competitor's websites, you should start to figure out how to advertise your products. Cherry picks the best ideas from all of the sites and makes their own great marketing tips. (Also, don't ignore social media. Be sure to emphasize it. Please see more here.)

Finally, research is not a one-off thing. You can't expect your results to be consistent. Don't expect your first research to continue your company's life. I don't even want them to last for a year. An excellent business runs on great research. Planning to make research an important part of your bic lighters wholesale business, you will have a rich and successful e-commerce experience.

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Good craftsmanship is the foundation of any quality product. Mathieu Mudie, an artisan craftsman, knows that from his own work, and he keeps it in mind as he oversees the retail projects for Zeppelin Development. After being tapped for that job, Mudie moved to Denver from Montreal earlier this year. His first project was establishing the Made in a City rotating retail experience at Zeppelin Station, a series of three-month pop-up stores; he also curated the artisan retailers in the Source Hotel and Market Hall, which just opened next to the Source.

As RiNo gets ready for a crush of business from Crush Walls, we spoke with the man responsible for filling these cool new retail spaces.

Mathieu Mudie: I didn't start with retail, actually. From a brand perspective, I got into retail at the end of the cycle. My partner, Rachel Fortin, and I created different brands. We were making everything in-house and then we went wholesale t shirts. Before that, we used to do the whole craft circuit and travel across the U.S. and Canada making our own bags; we used to do leather bags and wallets, and purses with leather, mostly, so that's how it started. In Montreal we started opening the retail spaces. First one, and then a second one, which was doing very well. It was around 5,000 square feet; it was kind of our flagship store. Our brand was the main focus, but we carried other brands, things by our friends or just things we loved. We did accessories and we carried apparel for men and women, and objects, all kinds of stuff....

I met Zeppelin in Montreal and there was a strong connection to see what they were doing and what their vision was. They really liked what we were doing and our store, so they approached me to do a store here. ... I was lucky that Zeppelin offered to have me oversee their retail and projects. I thought it would be a perfect fit for me after Montreal. I came here to visit and see everything and meet with them in January, and then two weeks later, I moved here and started working on projects.

Retail is the part that I really like. Everything is done under the Eyes Open umbrella. We are going to slowly introduce new products from Eyes Open in a multi-brand retail space. We'll start back up with bags and more stuff, so pretty soon there will be Eyes Open collections. We are doing it a little backwards here, creating the brand first and the retail after, but that is just because that's how things came along here.

In Montreal, my partner was a fashion designer. She would manage the production side and I would manage more the retail side that was not actual products. She would do product development. It was natural for me to come here and do that, because it allows me to work with all these brands that I like. I like things that are well made. I like cool designs. I like people. I have been around makers my whole life, in the crafts circuit and working with all those designers. So this is a good opportunity to go and meet these amazing people and work with them to create spaces that are up to the standard of what they are making.

What was the name of your brand in Montreal?

I had lots of them, but Lowell was one....It was inspired by the French and Canadian history in my family and Jack Kerouac, who was actually from Lowell [Massachussetts] as well. That was sort of the inspiration behind that brand.

I know that the first city in the Made in a City series was Montreal. How do you go about picking the cities?

Montreal was easy, in the sense that I am from there and I knew a lot of people from there. First I wanted a wide variety of products and brands. ... It was the first time we were experimenting with something like that, so I wanted to try new things. I think the idea is to have a lifestyle or a concept with more than one product, but they work well together. So someone can come here and buy ceramics, a T-shirt and stationery, but it all works together. A lot of them were my friends, and they do cool stuff, so I brought them here.

For one week, the Crush Walls festival is taking over the three bays, and then we are launching Portland. A few weeks ago I spent a week in Portland on a scouting trip, and I had a lot of meetings, and I just went from workshop to workshop. ... They have a really strong makers community. Discovering a city through its makers is amazing. I don't want to reveal everything yet, but we have an amazing lineup for Portland; we have some more established international brands, as well as more up-and-coming and edgy designers. We have a lot of different categories. I think Portland will be amazing.

We will launch that in mid-September, and have a launch party with a band from Portland and a bar takeover from Portland. The Portland one will go until the end of December, throughout the holidays. Right after that, I am doing Mexico City for January, February and March. I am going on a scouting trip in October to Mexico City. So I am very excited. After that, I want to do Iceland. So again, it is all retail and all makers, and it is just a great way for people to really see the best a city has.

With Eyes Open and at the Source Hotel, it is more permanent. We work with the brands in ways to create and have them on a more permanent basis. I think retail is hard now, and you need to be creative to have people come into retail spaces instead of ordering online. I think online is great, but we all need something more than that. We need that connection to people and to see stuff and touch stuff. What we carry is not fast-fashion. It is very well-made products that you have to see and touch to see the difference. I think people still want that, and want to interact with great spaces.

Like the space here at Zeppelin Station, where you have bars, restaurants, retail; you can just hang out. The hotel is the same way, and it just creates a whole experience. In the hotel we are working with Vinyl Me, Please, so we have a listening station for people, we have the whole retail counter and kiosk with two turntables. You can drink and shop. I still think people are looking to have that interaction. Online is cool and it's practical, but we are trying to do something else. I think you have to be creative and bring cool brands and cool concepts here, just bring more options for people and make it as risk-less as possible, by showing the people of Denver what Denver can be and also making them want to go dropshipping suppliers.

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