Tools that you can use in your business to save money
Monitoring and analytics
The following tools help monitor the health of your site. They will let you know where your customers are coming from, and can give helpful information regarding demographics and site activity.
Google Analytics
Google Analytics is a free service that Google offers to everyone. It helps track and report the behaviors of the visitors on your wholesale gold jewelry site. If you have Google Analytics installed on your website you can determine where your visitors came from, and can see what channels are bringing in the most traffic and customers.
Google Analytics can be a bit overwhelming for first timers. Luckily, Google offers free training for you to become a pro at using their systems. You can even take a certification test at the end of the training that will test your skills and knowledge.
Monitor.us
This is a great tool to have installed next to Google Analytics. Monitor.uswill constantly scan your site for up and down time, and will alert you immediately if your site goes down for any unexpected reasons. They offer a free 15 day trial for you to test all of their monitoring services. After your trial, they downgrade your account a free version if you decide not to pay a monthly subscription. The free version still alerts you to any downtime on your site, but limits what features you have access to. You can learn more about their product and pricing here.
Get the word out
Once you have your website set up for tracking and analytics, you can oversee where customers are coming from. But, how do you reach those customers? That’s where the following tools will help you attract new customers.
Google AdWords
Just like Google Analytics, Google AdWords is a free product from Google. This tool will help you manage your search and paid-per-click (PPC) campaigns. It will also help you set up relevant ads on Google search results to attract new customers. There are many sources for free training on how to use Google AdWords. If you’re interested, you can become Adwords Certified by taking an Adwords certification exam to test your knowledge on online advertising.
Although the service is free, the keywords and phrases that you select and bid for will not be free. Each time someone clicks on the ad you set up through AdWords, it will cost you the predetermined price that Google declared for that keyword.
Hootsuite
Social media is a necessary factor to any successful business. The problem with social media is managing the various platforms your brand is present on. It can be very time consuming to keep a consistent content and posting schedule. Hootsuite is a great tool to help you schedule posts across all the networks you’re on over multiple days,. This is especially useful if you are scheduling for a couple of days, like over the weekends! Hootsuite offers a free 30 trial, after which you will have to pay a subscription fee of $9.99/mo to continue using the service.
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