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Use Real Results And ROI To Communicate The Importance Of Digital Marketing

Early in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marketing, my boss readily acknowledged that the CAN-SPAM Act had killed their telemarketing efforts. He also agreed that the company’s print marketing efforts weren’t worth the paper they were printed on. Yet, he didn’t know how to switch up his marketing strategies to keep the long-standing company growing.

In checking out the company’s website, it was easy to see that it consisted of a boring, static page with a generic contact form. While the problems with the company’s marketing strategy were crystal clear to me, as a young, new employee, I struggled to identify the best way to approach my boss on how digital marketing strategies could give his treasured family wholesale indian hair business a boost in lead generation.

One day, he told me he was in the market to hire someone to paint his house. Aha! I took this as an opportunity to demonstrate how a digital marketing strategy would lead him to a quality painter. I asked him where he started his search. He told me he did an internet search for “house painter” along with the name of his town.

I asked him, “If you searched for your company the same way, would you find your company online?” We went to the computer together and searched for the type of business and town. Our search indicated that at least four similar companies ranked higher in the search than his century-old business. Without making him feel small or inadequate, I was able to demonstrate that similar companies were successfully using digital strategies to gain an edge on the competition.

Approaching Digital Marketing Isn’t Always Easy For Business Owners

According to a report by Infusionsoft, nearly one in five businesses didn’t plan to use any digital marketing tactics in 2017. While 31% of small businesses said that increasing sales was their top priority, many agreed that their biggest challenge was finding time and resources to dedicate to marketing.

Most business owners have heard about digital marketing. The challenge is that many don’t understand how it works or how to apply it to their businesses. The reality is that businesses that are afraid to move in a new direction are missing opportunities for brand awareness. Competitors that are getting their feet wet with technology will quickly move ahead.

As it turned out, a simple conversation about house painting opened the door to a bigger conversation about how consumer buying behavior has changed in predictable ways. Using the knowledge I had about my new boss and his business, I steered the conversation around terms I’d heard him use at the office. I knew that digital marketing was somewhat of a foreign concept for him, so I kept the conversation relatable by incorporating terms like “the gold standard” and “unmatched personal service.”

Identifying The Right Strategies

My boss knew his target market: owners of million-dollar homes and people with high net worth. From there, it was a matter of demonstrating how different digital marketing strategies, such as search engine optimization (SEO), pay per click (PPC) and email marketing could increase site traffic, site time and brand recognition.

Now that I’d set the stage for him to see that he could boost sales by trying some digital marketing strategies, I decided to give a few suggestions for a couple of projects to try and offered to measure the results. I educated him on how we could measure things like conversion rate, cost per lead, revenue per lead and total revenue from digital marketing.

We worked together to set some goals based on existing sales data and devised an inbound digital strategy that aligned with our return on investment (ROI) projections. We also decided to try a weekly blog article to help drive customers to the website. As these initial digital marketing strategies proved successful, we built on those successes and added a couple more strategies. And over time, the company’s website ranking surpassed its competitors.

A Few Tips On Getting Approval For Your Digital Marketing Strategy

It is important for every dropship malaysia business to implement a digital marketing strategy as soon as possible. Identifying your buyer persona(s) and mapping out your buyer journey can help you to create a custom strategy that focuses on the client. Make sure you create an outstanding presentation with relevant data before you propose your digital marketing ideas. When researching, be sure to:

• Compare competitors’ websites.

• Compare competitors’ Google reviews and visibility (Google My Business).

• Compare competitors’ social media presence and engagement.

• Subscribe to a couple of competitors’ emails, and show your CEO or stakeholders what others and doing.

When I want to propose new ideas, I always do my homework. I conduct in-depth research, and I back up all I say with data. In this case, data from competitors includes organic traffic, social media followers, etc. And I prepare a branded presentation with FAQs at the end in order to cover any doubt.

I encourage you to do it in this way to get the approval so you can start creating and implementing results -- driving strategy.

Communicating The Importance Of Digital Marketing For Long-Term Success

Where is your company’s marketing plan in relation to the goals of your company? If your company already has a digital marketing plan, it may be time to convince your boss that by investing more in digital marketing, you can take your efforts to the next level and increase profitability. If you work at a company that doesn’t have a formal marketing strategy at all, convincing your boss to take some small steps in digital marketing can yield big payoffs.

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Use Real Results And ROI To Communicate The Importance Of Digital Marketing

Early in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marketing, my boss readily acknowledged that the CAN-SPAM Act had killed their telemarketing efforts. He also agreed that the company’s print marketing efforts weren’t worth the paper they were printed on. Yet, he didn’t know how to switch up his marketing strategies to keep the long-standing company growing.

In checking out the company’s website, it was easy to see that it consisted of a boring, static page with a generic contact form. While the problems with the company’s marketing strategy were crystal clear to me, as a young, new employee, I struggled to identify the best way to approach my boss on how digital marketing strategies could give his treasured family wholesale indian hair business a boost in lead generation.

One day, he told me he was in the market to hire someone to paint his house. Aha! I took this as an opportunity to demonstrate how a digital marketing strategy would lead him to a quality painter. I asked him where he started his search. He told me he did an internet search for “house painter” along with the name of his town.

I asked him, “If you searched for your company the same way, would you find your company online?” We went to the computer together and searched for the type of business and town. Our search indicated that at least four similar companies ranked higher in the search than his century-old business. Without making him feel small or inadequate, I was able to demonstrate that similar companies were successfully using digital strategies to gain an edge on the competition.

Approaching Digital Marketing Isn’t Always Easy For Business Owners

According to a report by Infusionsoft, nearly one in five businesses didn’t plan to use any digital marketing tactics in 2017. While 31% of small businesses said that increasing sales was their top priority, many agreed that their biggest challenge was finding time and resources to dedicate to marketing.

Most business owners have heard about digital marketing. The challenge is that many don’t understand how it works or how to apply it to their businesses. The reality is that businesses that are afraid to move in a new direction are missing opportunities for brand awareness. Competitors that are getting their feet wet with technology will quickly move ahead.

As it turned out, a simple conversation about house painting opened the door to a bigger conversation about how consumer buying behavior has changed in predictable ways. Using the knowledge I had about my new boss and his business, I steered the conversation around terms I’d heard him use at the office. I knew that digital marketing was somewhat of a foreign concept for him, so I kept the conversation relatable by incorporating terms like “the gold standard” and “unmatched personal service.”

Identifying The Right Strategies

My boss knew his target market: owners of million-dollar homes and people with high net worth. From there, it was a matter of demonstrating how different digital marketing strategies, such as search engine optimization (SEO), pay per click (PPC) and email marketing could increase site traffic, site time and brand recognition.

Now that I’d set the stage for him to see that he could boost sales by trying some digital marketing strategies, I decided to give a few suggestions for a couple of projects to try and offered to measure the results. I educated him on how we could measure things like conversion rate, cost per lead, revenue per lead and total revenue from digital marketing.

We worked together to set some goals based on existing sales data and devised an inbound digital strategy that aligned with our return on investment (ROI) projections. We also decided to try a weekly blog article to help drive customers to the website. As these initial digital marketing strategies proved successful, we built on those successes and added a couple more strategies. And over time, the company’s website ranking surpassed its competitors.

A Few Tips On Getting Approval For Your Digital Marketing Strategy

It is important for every dropship malaysia business to implement a digital marketing strategy as soon as possible. Identifying your buyer persona(s) and mapping out your buyer journey can help you to create a custom strategy that focuses on the client. Make sure you create an outstanding presentation with relevant data before you propose your digital marketing ideas. When researching, be sure to:

• Compare competitors’ websites.

• Compare competitors’ Google reviews and visibility (Google My Business).

• Compare competitors’ social media presence and engagement.

• Subscribe to a couple of competitors’ emails, and show your CEO or stakeholders what others and doing.

When I want to propose new ideas, I always do my homework. I conduct in-depth research, and I back up all I say with data. In this case, data from competitors includes organic traffic, social media followers, etc. And I prepare a branded presentation with FAQs at the end in order to cover any doubt.

I encourage you to do it in this way to get the approval so you can start creating and implementing results -- driving strategy.

Communicating The Importance Of Digital Marketing For Long-Term Success

Where is your company’s marketing plan in relation to the goals of your company? If your company already has a digital marketing plan, it may be time to convince your boss that by investing more in digital marketing, you can take your efforts to the next level and increase profitability. If you work at a company that doesn’t have a formal marketing strategy at all, convincing your boss to take some small steps in digital marketing can yield big payoffs.

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Build eCommerce App builder helping companies foray retail business

The Mobile App Maker is reaching out to companies who want to make a mark in the online retail world by building retail apps for them which provide them with personalised templates, dynamic interfaces, and unique features, all through one e-commerce app maker.

The Mobile App Maker's innovative and easy to design templates, customisable features, no coding, and hassle-free updates- all in one e-commerce app builder is helping companies foray into the retail wholesale led lights business.

India(October 25, 2018): With almost every domain going digital, sellers need to adopt the e-commerce route to boost sales and build a loyal customer base. An app maker that can help build retail or shopping apps for companies according to their requirements is certainly the need of the hour.

An app maker should have features to support multiple retail app layouts, simplify the process of adding attributes, and provide add-ons which make the retail apps stand out from the crowd.

Peter Tello, Head of Sales at The Mobile App Maker highlighted that companies want to build apps that echo with their brand image. Therefore it becomes necessary to provide them with a large range of retail app layouts to choose from so that they can find the one best suited for them.

"An app maker should help companies design a retail app that reaches out to the global audience, has customisable screens, and provides secure payment methods. It should be able to capture the essence of the company's vision as this e-commerce app will be a tool to build a long-term customer base", said Peter.

A set of unique features that attract consumers over and over again will make any e-commerce app stand out.

Peter emphasised, "The app maker that has multiple modules to customise your retail app like locating real time stores through maps, sharing customer looks and stories, and promoting online sharing of commodities will attract customers from every demographic."

The Mobile App maker, a leader in designing e-commerce app has been providing help to companies to design their unique apps in minimum time with absolutely no code learning. Their app maker has real-time revisions which help in app optimisation and instant bug fixing.

"We understand that the sellers do not have to be programmers or coders, yet they desire to design a shopping app which builds their online consumer base and help them be at the top of their game. That is why we provide 24-hour online support and easy tutorials.

This helps them to design their own apps without any inconvenience.", he added.

The Mobile App Maker has been making a mark in the field of Information Technology by aiding companies that are venturing into the online world from every domain. They have been providing IT solutions for several years and continuously evolving and refining their wholesale pet supplies business processes to satisfy every customer need.

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Build eCommerce App builder helping companies foray retail business

The Mobile App Maker is reaching out to companies who want to make a mark in the online retail world by building retail apps for them which provide them with personalised templates, dynamic interfaces, and unique features, all through one e-commerce app maker.

The Mobile App Maker's innovative and easy to design templates, customisable features, no coding, and hassle-free updates- all in one e-commerce app builder is helping companies foray into the retail wholesale led lights business.

India(October 25, 2018): With almost every domain going digital, sellers need to adopt the e-commerce route to boost sales and build a loyal customer base. An app maker that can help build retail or shopping apps for companies according to their requirements is certainly the need of the hour.

An app maker should have features to support multiple retail app layouts, simplify the process of adding attributes, and provide add-ons which make the retail apps stand out from the crowd.

Peter Tello, Head of Sales at The Mobile App Maker highlighted that companies want to build apps that echo with their brand image. Therefore it becomes necessary to provide them with a large range of retail app layouts to choose from so that they can find the one best suited for them.

"An app maker should help companies design a retail app that reaches out to the global audience, has customisable screens, and provides secure payment methods. It should be able to capture the essence of the company's vision as this e-commerce app will be a tool to build a long-term customer base", said Peter.

A set of unique features that attract consumers over and over again will make any e-commerce app stand out.

Peter emphasised, "The app maker that has multiple modules to customise your retail app like locating real time stores through maps, sharing customer looks and stories, and promoting online sharing of commodities will attract customers from every demographic."

The Mobile App maker, a leader in designing e-commerce app has been providing help to companies to design their unique apps in minimum time with absolutely no code learning. Their app maker has real-time revisions which help in app optimisation and instant bug fixing.

"We understand that the sellers do not have to be programmers or coders, yet they desire to design a shopping app which builds their online consumer base and help them be at the top of their game. That is why we provide 24-hour online support and easy tutorials.

This helps them to design their own apps without any inconvenience.", he added.

The Mobile App Maker has been making a mark in the field of Information Technology by aiding companies that are venturing into the online world from every domain. They have been providing IT solutions for several years and continuously evolving and refining their wholesale pet supplies business processes to satisfy every customer need.

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Indian ecommerce company Flipkart, which has just wrapped up one successful festive season sale and is gearing up for another one ahead of Diwali which is set to begin from November, has landed itself in trouble with the court once again, in connection to an ongoing trademark violation case.

The Delhi Patiala House district court has prohibited Flipkart from selling any products under its private label MarQ. The restriction may cause a dent in Flipkart’s revenues from its Diwali sale, as many people buy new electrical appliances during Diwali.

Delhi-based electric appliances maker Marc Enterprises had earlier alleged that Flipkart was selling similar cheap wholesale sunglasses goods under the brandname MarQ, which is similar to Marc Enterprises, and had filed a case of trademark violation against the company.

The case had been running for the past 10 months at Delhi’s Patiala House district court and then in the Delhi High Court. In January, the district court had restrainedFlipkart from use the MarQ label till February 5.

It must be noted that MarQ is a private label through which Flipkart sells electrical appliances such as microwave ovens, refrigerators, washing machines, and LED TV sets, among other items. An exclusive line of air conditioners and smart televisions were also included under this label earlier this year.

According to Marc Enterprise’s official website, the manufacturing company was founded by the Late Jagdish Chand Jain in 1981. The company too manufactures electronic products fans, water heaters, room heaters, air cooler among many.

Private labels can be understood as a category in which certain products are manufactured by a third-party company and are sold under a retailer’s brand name. For instance, the HRX brand, which is endorsed by Bollywood actor Hrithik Roshan and sold by the Flipkart-owned online fashion platform Myntra.

Despite the ongoing case, Flipkart had advertised MarQ products on its platform during its recent Big Billion Day sale apart from introducing new products under the label.

Flipkart has been increasing its focus on its private label brands as they offer higher margins which, in turn, push up the company’s revenue. With its private label push, the company is planning to achieve a target of $17.6 Bn gross merchandise value (GMV) by 2020-21.

Following Walmart’s acquisition of Flipkart, the Indian company has also expanding its global presence — Myntra has reportedly started selling its own private brand, All About You, at Walmart stores in Canada.

Not only Flipkart, other ecommerce platforms have also been developing their private label brands.

In July, Gurugram-based online grocery startup Grofers started private label offerings under two brands — namely Budget and Popular G.

In February, Flipkart’s archrival, Amazon India, had also announced that it plans to expand its private label segment to boost up its revenues. It is reportedly aiming to launch multiple in-house brands across categories this year.

With other ecommerce platforms also pushing their private labels, this judgment can prove to be a major blow to Flipkart, especially given the Diwali sale is round the corner.

Also See: dropshipping with aliexpress

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E-commerce sales seen at $200bn in a decade

This could be music to the ears of Flipkart, Amazon and others operating in the e-commerce space. Thanks to the rise in digital transactions in India, e-commerce sales in the country could jump to $200 billion by 2026-27 from $15 billion in 2017, a report forecast on Thursday.

According to Morgan Stanley, while the number of Internet users in India stood at around 43.2 crore in 2016-17, this could rise to at least 91.5 crore by the end of calendar year 2026.

It forecast that during this period, the number of online laptop dropshippers could rise to to 47.5 crore (base case) from 6 crore which means that the percentage of online shoppers to the total Internet users would increase to 52 per cent from 14 per cent. It expects the total online retail markets to hit $200 billion by the end of 2026.

The investment banking giant made this forecast in its research report on “INSIGHT: India Equity Strategy: India’s Disruption Decade: 10 for the Next 10 Years”.

According to the report, while India’s e-commerce market remains in a nascent stage and further growth in the next few years will be driven largely by the addition of new online shoppers even as existing shoppers would shop more on various platforms.

It, however, cautioned that this will be a function of the overall funding environment. It may be recalled that a slowdown in funding in 2016 had led to a slowdown in growth rates.

“In the absence of new funding rounds, on-boarding new users to the platforms could slow down, which could impede growth in the e-commerce market in the next few years,” it said.

Morgan Stanley has also projected a “bear case” which says that that if online shopper penetration improves slowly,

the overall e-commerce market could reach a total size of $105 billion by 2026-27 against the base-case expectations of $200 billion.

This forecast comes at a time both Flipkart and Amazon India have claimed huge response to their Great Indian Festival Sale and Big Billion Days sale, respectively.

Also See: how to start dropshipping

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Gucci, the Italian luxury brand, is reluctant to partner with Chinese ecommerce platforms run by Alibaba and JD.com in the world’s largest luxury market because of widespread counterfeiting, its chief executive has said.

“Frankly speaking, on most of the platforms there’s a lot of counterfeiting, and I don’t want to certify counterfeiting because I belong to these platforms,” Marco Bizzarri said on Monday at a dropshipping Business of Fashion conference in Shanghai.

“There’s something wrong with counterfeiting and at this point I want to stay away,” Mr Bizzarri said, adding that he was in contact with both Alibaba and JD.com. “Instead of taking a risk, I wait,” he said. “We are in a situation of wait and see.”

Seeking higher margins and prestige, Alibaba has signed up dozens of luxury brands, including Burberry, Hugo Boss, Tiffany and Moschino to its Tmall Luxury Pavilion platform in the last year, while JD.com has partnered with Kering-owned Saint Laurent and Alexander McQueen, as well as British ecommerce platform Farfetch.

But the Chinese companies have long struggled with a reputation for the rampant selling of counterfeit goods on their platforms. In 2016, the US government put Alibaba’s Taobao platform on its blacklist of “notorious markets” known for peddling fake goods.

Gucci is owned by Kering, the French luxury group, and generated about €6bn of sales last year.

In 2015, Kering sued Alibaba, alleging the ecommerce group encouraged and profited from the sale of counterfeit goods on its platform. But Kering said last year that it would withdraw the lawsuit, and the two companies said in a joint statement they would establish a task force to protect Kering’s brands.

Luxury spending rose 20 per cent in China last year to reach Rmb142bn ($20.5bn), according to consultancy Bain, making it the world’s largest market. Ecommerce represented nine per cent of sales, up from 6 per cent in 2015.

While smaller Italian brands have embraced Chinese ecommerce platforms, the larger French companies have generally been more sceptical. Only a handful of brands owned by luxury house LVMH — notably Spain’s Loewe — sell on Chinese platforms.

Gucci, like LVMH’s Louis Vuitton and the publicly traded Prada, sells its products online in China solely via its own website.

Mr Bizzarri said on Monday that joining an additional ecommerce platform could dilute the sense of exclusivity that is key to luxury brands.

“We have to make sure we maintain this luxury feel, the luxury perception and this kind of exclusivity . . . that is absolutely key for us. We want to make sure [ecommerce] doesn’t impact that,” he said.

See More: dropship companies with no membership fees

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If you want to start a drop shipping business in Canada, it is best to join a t shirt drop shipping Company, since this will help you get suppliers for your drop shipping store.

Below are the 5 best drop shipping companies for Canadians.

Chinabrands

Chinabrands is a wholesale supplier which focus on Dropshipping business, and has 80,000+ niche items,varies from bags, shoes, clothes, beauty&health, mother&kids, jewelry, toys&hobbies and more.All of the products quality was checked by prefessional QC .

Chinabrands integrate with Shopify, Aliexpress, Amazon, Lazada, Wish, eBay and other online website. You can import the product description just with one click.

There are more than more than 10 warehouse in the world and 200+ shipping methods to support your dropshipping business. You will get the cheap and quality(Checked by QC) Chinese products, and get more profit.

Wholesle2B

This is one of the best drop shipping services provider in Canada. Wholesale2B members get access to over 90 suppliers and over 1.5 million products.

The products are varied across 25,000 different categories, including health and fitness, medical equipment, clothing, consumer electronics, sports, and many more. In addition, Wholesale2B has dedicated Amazon and eBay listing tools which allow you to sell products directly on Amazon and eBay.

If you have your own website, the service also supports third-party shopping carts.

Unfortunately, Wholesale2B does not have a free trial, and their customer support options are limited.

WorldWideBrands

This is high-quality choice for sellers looking for drop shipping suppliers. The WWB database contains over 8000 different suppliers, with a combined inventory of over 16 million products. This means that regardless of your chosen niche, you will easily find a supplier with WWB.

The suppliers listed on the directory are usually researched and tested by WWB staff before they get listed on the directory. This means that all the suppliers on WWB are legitimate. WWB focuses mainly on suppliers who can supply to customers in Canada and the USA. The only downside of WWB is that it is a bit costly.

Salehoo Canada

This is the Canadian branch of Salehoo, a drop shipping directory that lists over 8000 suppliers. While the mother company is located in New Zealand, the Canadian branch is focused on suppliers located in Canada and the USA.

All the suppliers listed on Salehoo are thoroughly screened before they are listed on the database to keep out scammers. The suppliers listed on Salehoo have a combined inventory of about 1.6 million products at wholesale prices.

In addition to the database, Salehoo Canada also provides access to drop shipping tutorials, forums, and a market research tool.

Inventory Source

This is another drop shipping company in Canada that provides a good inventory, strong management features, and great support.

The directory lists over 100 different suppliers with a combined inventory of over 1 million products. It has features that allow you to export products directly from the service to online marketplaces or your website, including images and product descriptions. Inventory source has a free version and a premium version.

While the free version is not bad, it will require you to do more logistical work. They also have a full automation package that does everything for you, so that you can focus solely on finding customers for your drop shipping store.

Also read: 7 BEst wholesale shoes china Suppliers

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Australian retailers need to step up investment in e-commerce, supply chain, data analysis and fulfilment to keep pace with Amazon as the online behemoth prepares to ramp up its local online retail offer.

Retailers such as Woolworths, Super Retail Group, JB Hi-Fi and Premier Investmentshave been investing heavily in e-commerce over the last two years to better compete with pure-play online retailers and satisfy customer demand for more convenience.

That investment has helped underpin strong online sales growth and offset weak sales in bricks and mortar stores, with UBS estimating that e-commerce accounted for more than 45 per cent of incremental sales growth across listed retailers in 2018.

However, the additional spending took a toll on margins and most retailers believe that delivering online purchases is still margin-dilutive, while click and collect, which accounts for more than 20 per cent of online sales at many omni-channel retailers, is margin-neutral.

UBS retail analyst Ben Gilbert says retailers will need to keep spending on websites, supply chain automation, last-mile delivery and data analysis while investing in price to keep pace as the shift to online accelerates.

Also read: Best 3 dropshipping suppliers uk Based

"The retailers here are doing a better job but I'd argue there are still opportunities to improve," Mr Gilbert told The Australian Financial Review.

"If you compare local websites with those overseas there is still room for improvement.

"The risk is some may be under-investing ... they don't need to spend less money than they're spending today."

Woolworths, for example, spent an extra $130 million last year on a new data and digital centre, WooliesX, IT and supply chain, including a new $350 million automated distribution centre, and a cloud-based back-end IT system. Wesfarmers has said it plans to double its investment in digital and data.

Distribution questions

Retailers were also taking differing approaches to distribution – with Super Retail Group, for example, distributing from a centralised distribution centre and JB Hi-Fi delivering direct to stores – and the most efficient model had yet to be proven.

Last-mile delivery was proving to be particularly difficult in Australia because of the tyranny of distance and low population density.

"If Amazon is leading the way there and local retailers can't piggyback off that ... there is a risk they'll need to invest more in distribution to improve their capabilities," Mr Gilbert said.

JPMorgan analyst Shaun Cousins said established retailers had lifted their online game but there was more work to do as Amazon brought its Australian offer up to speed.

"Amazon will have a better Christmas this year than last year, and key events will get better each year," Mr Cousins said.

"But it's a slow grind rather than something that has radically changed the landscape.

"And the impact continues to vary by category, with the supply chain of food, especially fresh food, an impediment to its impact in that category."

Amazon growing

After a generally underwhelming launch last December, Amazon has increased its Australian wholesale lighters product range four-fold to about 80 million stock keeping units and has launched its subscription based free delivery service Amazon Prime, Fulfilment by Amazon, Amazon Music and Echo voice-activated speakers, powered by the company's cloud-based voice service Alexa.

Earlier this month, Amazon added three new categories to its range – luggage and travel goods including outdoor clothing, automotive products and pet supplies – taking the number of categories to 26.

The online retailer is expected to add more categories and services before Christmas and in 2019 while speeding up delivery times, increasing competition for local pure play and online retailers.

Bain & Co believes Amazon could become Australia's sixth-largest retailer within five to 10 years – behind Woolworths, Coles, Bunnings, Aldi and Metcash's IGA network, but ahead of Harvey Norman, Kmart and JB Hi-Fi – with revenues of $8 billion to $10 billion, compared with estimated revenue of $1 billion in 2017.

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Monitoring and analytics

The following tools help monitor the health of your site. They will let you know where your customers are coming from, and can give helpful information regarding demographics and site activity.

Google Analytics

Google Analytics is a free service that Google offers to everyone. It helps track and report the behaviors of the visitors on your wholesale gold jewelry site. If you have Google Analytics installed on your website you can determine where your visitors came from, and can see what channels are bringing in the most traffic and customers.

Google Analytics can be a bit overwhelming for first timers. Luckily, Google offers free training for you to become a pro at using their systems. You can even take a certification test at the end of the training that will test your skills and knowledge.

Monitor.us

This is a great tool to have installed next to Google Analytics. Monitor.uswill constantly scan your site for up and down time, and will alert you immediately if your site goes down for any unexpected reasons. They offer a free 15 day trial for you to test all of their monitoring services. After your trial, they downgrade your account a free version if you decide not to pay a monthly subscription. The free version still alerts you to any downtime on your site, but limits what features you have access to. You can learn more about their product and pricing here.

Get the word out

Once you have your website set up for tracking and analytics, you can oversee where customers are coming from. But, how do you reach those customers? That’s where the following tools will help you attract new customers.

Google AdWords

Just like Google Analytics, Google AdWords is a free product from Google. This tool will help you manage your search and paid-per-click (PPC) campaigns. It will also help you set up relevant ads on Google search results to attract new customers. There are many sources for free training on how to use Google AdWords. If you’re interested, you can become Adwords Certified by taking an Adwords certification exam to test your knowledge on online advertising.

Although the service is free, the keywords and phrases that you select and bid for will not be free. Each time someone clicks on the ad you set up through AdWords, it will cost you the predetermined price that Google declared for that keyword.

Hootsuite

Social media is a necessary factor to any successful business. The problem with social media is managing the various platforms your brand is present on. It can be very time consuming to keep a consistent content and posting schedule. Hootsuite is a great tool to help you schedule posts across all the networks you’re on over multiple days,. This is especially useful if you are scheduling for a couple of days, like over the weekends! Hootsuite offers a free 30 trial, after which you will have to pay a subscription fee of $9.99/mo to continue using the service.

Also Read: what is epacket shipping

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