Driving the Growth of E-commerce in Middle East

With the continuous development of cross-border e-commerce, many sellers are constantly expanding their overseas markets, and promoting the expansion of marketing channels. At the same time, the popularity of mobile and computers has greatly promoted the growth of business. Many sellers are concerned about how to maintain their competitive advantage, understand their customers better and attract more drop shipping companies traffics. Today, you will know how to drive the growth of e-commerce in Middle East.

The premise of the growth：Positioning the right target countries and consumers

There are 18 countries in the Middle East, including Egypt and Iran, with a total population of nearly 400 million. According to data from Adxmi, the population and economy of three countries in Egypt, Saudi Arabia and the United Arab Emirates are considerable. The average age of permanent residents in these three countries is 24.8 years, 28.6 years and 33.5 years respectively. It can be seen that there is no aging population. Data show that the ratio of urban population to total population in these three countries is 39.8%, 78.8% and 89.5% respectively. It shows that the proportion of urban is large, and the consumption group is dominated by young people. Sellers can start with the psychological characteristics of these people and formulate corresponding marketing strategies.

In terms of economy, the three countries, with the population of 1/3 in the Middle East, contributed more than 1/2 of GDP in the Middle East. You can find that the per capita income of the three countries is higher and the Engel coefficient is low. Take the United Arab Emirates as an example, compared with Guangdong Province, the country with a population of less than 1/10 in Guangdong Province, with its oil and tourism support, the per capita GDP achieved up to 42.5 thousands dollars.

From the relevant data provided by Adxmi, female housewives are the "main force" among the main consumer groups. Tourism transportation, clothing accessories, electronic products, the three largest categories stand in the top three. In Saudi Arabia, only 17% of women work, while 72% are housewives and 60% of housewives dominate online shopping.

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