The Importance Of Digital Marketing

پنجشنبه 24 آبان 1397
11:23
lulu

Use Real Results And ROI To Communicate The Importance Of Digital Marketing

Early in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marketing, my boss readily acknowledged that the CAN-SPAM Act had killed their telemarketing efforts. He also agreed that the company’s print marketing efforts weren’t worth the paper they were printed on. Yet, he didn’t know how to switch up his marketing strategies to keep the long-standing company growing.

In checking out the company’s website, it was easy to see that it consisted of a boring, static page with a generic contact form. While the problems with the company’s marketing strategy were crystal clear to me, as a young, new employee, I struggled to identify the best way to approach my boss on how digital marketing strategies could give his treasured family wholesale indian hair business a boost in lead generation.

One day, he told me he was in the market to hire someone to paint his house. Aha! I took this as an opportunity to demonstrate how a digital marketing strategy would lead him to a quality painter. I asked him where he started his search. He told me he did an internet search for “house painter” along with the name of his town.

I asked him, “If you searched for your company the same way, would you find your company online?” We went to the computer together and searched for the type of business and town. Our search indicated that at least four similar companies ranked higher in the search than his century-old business. Without making him feel small or inadequate, I was able to demonstrate that similar companies were successfully using digital strategies to gain an edge on the competition.

Approaching Digital Marketing Isn’t Always Easy For Business Owners

According to a report by Infusionsoft, nearly one in five businesses didn’t plan to use any digital marketing tactics in 2017. While 31% of small businesses said that increasing sales was their top priority, many agreed that their biggest challenge was finding time and resources to dedicate to marketing.

Most business owners have heard about digital marketing. The challenge is that many don’t understand how it works or how to apply it to their businesses. The reality is that businesses that are afraid to move in a new direction are missing opportunities for brand awareness. Competitors that are getting their feet wet with technology will quickly move ahead.

As it turned out, a simple conversation about house painting opened the door to a bigger conversation about how consumer buying behavior has changed in predictable ways. Using the knowledge I had about my new boss and his business, I steered the conversation around terms I’d heard him use at the office. I knew that digital marketing was somewhat of a foreign concept for him, so I kept the conversation relatable by incorporating terms like “the gold standard” and “unmatched personal service.”

Identifying The Right Strategies

My boss knew his target market: owners of million-dollar homes and people with high net worth. From there, it was a matter of demonstrating how different digital marketing strategies, such as search engine optimization (SEO), pay per click (PPC) and email marketing could increase site traffic, site time and brand recognition.

Now that I’d set the stage for him to see that he could boost sales by trying some digital marketing strategies, I decided to give a few suggestions for a couple of projects to try and offered to measure the results. I educated him on how we could measure things like conversion rate, cost per lead, revenue per lead and total revenue from digital marketing.

We worked together to set some goals based on existing sales data and devised an inbound digital strategy that aligned with our return on investment (ROI) projections. We also decided to try a weekly blog article to help drive customers to the website. As these initial digital marketing strategies proved successful, we built on those successes and added a couple more strategies. And over time, the company’s website ranking surpassed its competitors.

A Few Tips On Getting Approval For Your Digital Marketing Strategy

It is important for every dropship malaysia business to implement a digital marketing strategy as soon as possible. Identifying your buyer persona(s) and mapping out your buyer journey can help you to create a custom strategy that focuses on the client. Make sure you create an outstanding presentation with relevant data before you propose your digital marketing ideas. When researching, be sure to:

• Compare competitors’ websites.

• Compare competitors’ Google reviews and visibility (Google My Business).

• Compare competitors’ social media presence and engagement.

• Subscribe to a couple of competitors’ emails, and show your CEO or stakeholders what others and doing.

When I want to propose new ideas, I always do my homework. I conduct in-depth research, and I back up all I say with data. In this case, data from competitors includes organic traffic, social media followers, etc. And I prepare a branded presentation with FAQs at the end in order to cover any doubt.

I encourage you to do it in this way to get the approval so you can start creating and implementing results -- driving strategy.

Communicating The Importance Of Digital Marketing For Long-Term Success

Where is your company’s marketing plan in relation to the goals of your company? If your company already has a digital marketing plan, it may be time to convince your boss that by investing more in digital marketing, you can take your efforts to the next level and increase profitability. If you work at a company that doesn’t have a formal marketing strategy at all, convincing your boss to take some small steps in digital marketing can yield big payoffs.


برچسب ها: marketing , business , wholesale ,
[ بازدید : 2 ] [ امتیاز : 0 ] [ نظر شما :
]

The Importance Of Digital Marketing

پنجشنبه 24 آبان 1397
11:23
lulu

Use Real Results And ROI To Communicate The Importance Of Digital Marketing

Early in my career, I worked in an office for a 100-year-old company that had made its name using print marketing and telemarketing as its staple marketing strategies. In our conversations about marketing, my boss readily acknowledged that the CAN-SPAM Act had killed their telemarketing efforts. He also agreed that the company’s print marketing efforts weren’t worth the paper they were printed on. Yet, he didn’t know how to switch up his marketing strategies to keep the long-standing company growing.

In checking out the company’s website, it was easy to see that it consisted of a boring, static page with a generic contact form. While the problems with the company’s marketing strategy were crystal clear to me, as a young, new employee, I struggled to identify the best way to approach my boss on how digital marketing strategies could give his treasured family wholesale indian hair business a boost in lead generation.

One day, he told me he was in the market to hire someone to paint his house. Aha! I took this as an opportunity to demonstrate how a digital marketing strategy would lead him to a quality painter. I asked him where he started his search. He told me he did an internet search for “house painter” along with the name of his town.

I asked him, “If you searched for your company the same way, would you find your company online?” We went to the computer together and searched for the type of business and town. Our search indicated that at least four similar companies ranked higher in the search than his century-old business. Without making him feel small or inadequate, I was able to demonstrate that similar companies were successfully using digital strategies to gain an edge on the competition.

Approaching Digital Marketing Isn’t Always Easy For Business Owners

According to a report by Infusionsoft, nearly one in five businesses didn’t plan to use any digital marketing tactics in 2017. While 31% of small businesses said that increasing sales was their top priority, many agreed that their biggest challenge was finding time and resources to dedicate to marketing.

Most business owners have heard about digital marketing. The challenge is that many don’t understand how it works or how to apply it to their businesses. The reality is that businesses that are afraid to move in a new direction are missing opportunities for brand awareness. Competitors that are getting their feet wet with technology will quickly move ahead.

As it turned out, a simple conversation about house painting opened the door to a bigger conversation about how consumer buying behavior has changed in predictable ways. Using the knowledge I had about my new boss and his business, I steered the conversation around terms I’d heard him use at the office. I knew that digital marketing was somewhat of a foreign concept for him, so I kept the conversation relatable by incorporating terms like “the gold standard” and “unmatched personal service.”

Identifying The Right Strategies

My boss knew his target market: owners of million-dollar homes and people with high net worth. From there, it was a matter of demonstrating how different digital marketing strategies, such as search engine optimization (SEO), pay per click (PPC) and email marketing could increase site traffic, site time and brand recognition.

Now that I’d set the stage for him to see that he could boost sales by trying some digital marketing strategies, I decided to give a few suggestions for a couple of projects to try and offered to measure the results. I educated him on how we could measure things like conversion rate, cost per lead, revenue per lead and total revenue from digital marketing.

We worked together to set some goals based on existing sales data and devised an inbound digital strategy that aligned with our return on investment (ROI) projections. We also decided to try a weekly blog article to help drive customers to the website. As these initial digital marketing strategies proved successful, we built on those successes and added a couple more strategies. And over time, the company’s website ranking surpassed its competitors.

A Few Tips On Getting Approval For Your Digital Marketing Strategy

It is important for every dropship malaysia business to implement a digital marketing strategy as soon as possible. Identifying your buyer persona(s) and mapping out your buyer journey can help you to create a custom strategy that focuses on the client. Make sure you create an outstanding presentation with relevant data before you propose your digital marketing ideas. When researching, be sure to:

• Compare competitors’ websites.

• Compare competitors’ Google reviews and visibility (Google My Business).

• Compare competitors’ social media presence and engagement.

• Subscribe to a couple of competitors’ emails, and show your CEO or stakeholders what others and doing.

When I want to propose new ideas, I always do my homework. I conduct in-depth research, and I back up all I say with data. In this case, data from competitors includes organic traffic, social media followers, etc. And I prepare a branded presentation with FAQs at the end in order to cover any doubt.

I encourage you to do it in this way to get the approval so you can start creating and implementing results -- driving strategy.

Communicating The Importance Of Digital Marketing For Long-Term Success

Where is your company’s marketing plan in relation to the goals of your company? If your company already has a digital marketing plan, it may be time to convince your boss that by investing more in digital marketing, you can take your efforts to the next level and increase profitability. If you work at a company that doesn’t have a formal marketing strategy at all, convincing your boss to take some small steps in digital marketing can yield big payoffs.


برچسب ها: marketing , business , wholesale ,
[ بازدید : 1 ] [ امتیاز : 0 ] [ نظر شما :
]

Indian e-commerce market will take time to develop

دوشنبه 21 آبان 1397
12:28
lulu

Top executives of Chinese e-commerce giant, Alibaba, which has just concluded its biggest 24-hours sales event known as 11.11 with a gross merchandise value of $30.8 billion feels that the Indian e-commercemarket is highly fragmented and it will take time to develop into a mature online wholesale tablets commerce market.

"India for us is a market where we want to be very very patient," said Joseph C Tsai, co- founder and executive vice chairman of the Alibaba Group while addressing a large group of international and local media duting the 11.11 event. "We are patient because we think there is time for the Indian market to develop," Tsai added.

In India the e-commerce behemoth had so far invested more than $2 billion in companies like One97 Communications which operates Paytm, online grocery delivery startup, BigBasket, e-commerce company Snapdeal and online food aggregator Zomato while hardly investing anything significant in its own B2B subsidiary here headquartered in Mumbai.

According to Tsai, the Indian e-commerce market has just reached one-tenth of its potential and is way behind China which is around a trillion dollar e-commerce market. "India is a difficult market with different states having different regulations. We always say that India is a fragmented marketplace as compared to China where the market is more unified," the executive said.

According to another top executive of the company, more than B2C commerce, the company will focus on leveraging the payments business to seek success in India.

"I strongly believe that we don't want to repeat the traditional e-commerce models like C2C or B2C in India. I think the best way to unlock the India opportunity is through how we leverage the payments on ground," said Daniel Zhang, CEO of Alibaba Group.

Tsai also emphasised on how investing in Paytm in India has given the company more insights into the shopping and spending behaviour of the Indian consumers.

"Our investment in Paytm has done quite well and we feel that by having a stake in the payments business helps us to understand the market because payments are applicable to multiple use cases. It helps us to understand how consumers in India interact with the internet and do e-commerce transactions. Through payments we can understand the market better," Tsai said.

Also See: wholesale shoes market in delhi


برچسب ها: ecommerce , online business ,
[ بازدید : 3 ] [ امتیاز : 0 ] [ نظر شما :
]

Companies foray retail business

چهارشنبه 16 آبان 1397
10:39
lulu

Build eCommerce App builder helping companies foray retail business

The Mobile App Maker is reaching out to companies who want to make a mark in the online retail world by building retail apps for them which provide them with personalised templates, dynamic interfaces, and unique features, all through one e-commerce app maker.

The Mobile App Maker's innovative and easy to design templates, customisable features, no coding, and hassle-free updates- all in one e-commerce app builder is helping companies foray into the retail wholesale led lights business.

India(October 25, 2018): With almost every domain going digital, sellers need to adopt the e-commerce route to boost sales and build a loyal customer base. An app maker that can help build retail or shopping apps for companies according to their requirements is certainly the need of the hour.

An app maker should have features to support multiple retail app layouts, simplify the process of adding attributes, and provide add-ons which make the retail apps stand out from the crowd.

Peter Tello, Head of Sales at The Mobile App Maker highlighted that companies want to build apps that echo with their brand image. Therefore it becomes necessary to provide them with a large range of retail app layouts to choose from so that they can find the one best suited for them.

"An app maker should help companies design a retail app that reaches out to the global audience, has customisable screens, and provides secure payment methods. It should be able to capture the essence of the company's vision as this e-commerce app will be a tool to build a long-term customer base", said Peter.

A set of unique features that attract consumers over and over again will make any e-commerce app stand out.

Peter emphasised, "The app maker that has multiple modules to customise your retail app like locating real time stores through maps, sharing customer looks and stories, and promoting online sharing of commodities will attract customers from every demographic."

The Mobile App maker, a leader in designing e-commerce app has been providing help to companies to design their unique apps in minimum time with absolutely no code learning. Their app maker has real-time revisions which help in app optimisation and instant bug fixing.

"We understand that the sellers do not have to be programmers or coders, yet they desire to design a shopping app which builds their online consumer base and help them be at the top of their game. That is why we provide 24-hour online support and easy tutorials.

This helps them to design their own apps without any inconvenience.", he added.

The Mobile App Maker has been making a mark in the field of Information Technology by aiding companies that are venturing into the online world from every domain. They have been providing IT solutions for several years and continuously evolving and refining their wholesale pet supplies business processes to satisfy every customer need.


برچسب ها: business , companiesa , wholesale ,
[ بازدید : 3 ] [ امتیاز : 0 ] [ نظر شما :
]

Companies foray retail business

چهارشنبه 16 آبان 1397
10:39
lulu

Build eCommerce App builder helping companies foray retail business

The Mobile App Maker is reaching out to companies who want to make a mark in the online retail world by building retail apps for them which provide them with personalised templates, dynamic interfaces, and unique features, all through one e-commerce app maker.

The Mobile App Maker's innovative and easy to design templates, customisable features, no coding, and hassle-free updates- all in one e-commerce app builder is helping companies foray into the retail wholesale led lights business.

India(October 25, 2018): With almost every domain going digital, sellers need to adopt the e-commerce route to boost sales and build a loyal customer base. An app maker that can help build retail or shopping apps for companies according to their requirements is certainly the need of the hour.

An app maker should have features to support multiple retail app layouts, simplify the process of adding attributes, and provide add-ons which make the retail apps stand out from the crowd.

Peter Tello, Head of Sales at The Mobile App Maker highlighted that companies want to build apps that echo with their brand image. Therefore it becomes necessary to provide them with a large range of retail app layouts to choose from so that they can find the one best suited for them.

"An app maker should help companies design a retail app that reaches out to the global audience, has customisable screens, and provides secure payment methods. It should be able to capture the essence of the company's vision as this e-commerce app will be a tool to build a long-term customer base", said Peter.

A set of unique features that attract consumers over and over again will make any e-commerce app stand out.

Peter emphasised, "The app maker that has multiple modules to customise your retail app like locating real time stores through maps, sharing customer looks and stories, and promoting online sharing of commodities will attract customers from every demographic."

The Mobile App maker, a leader in designing e-commerce app has been providing help to companies to design their unique apps in minimum time with absolutely no code learning. Their app maker has real-time revisions which help in app optimisation and instant bug fixing.

"We understand that the sellers do not have to be programmers or coders, yet they desire to design a shopping app which builds their online consumer base and help them be at the top of their game. That is why we provide 24-hour online support and easy tutorials.

This helps them to design their own apps without any inconvenience.", he added.

The Mobile App Maker has been making a mark in the field of Information Technology by aiding companies that are venturing into the online world from every domain. They have been providing IT solutions for several years and continuously evolving and refining their wholesale pet supplies business processes to satisfy every customer need.


برچسب ها: business , companiesa , wholesale ,
[ بازدید : 3 ] [ امتیاز : 0 ] [ نظر شما :
]

Why Start A Dropshipping Business In The UK

پنجشنبه 10 آبان 1397
12:34
lulu

Drop shipping business is a good business opportunity buy should start a dropship electronics business in the United Kingdom due to the high market demand the need for convenience. Why is it a good business to start in the UK?

1. Starting drop shipping is easy

Not a lot is required in starting this business. This is a business you start alone and handle it alone. You do not need a store or any inventory on good for sale. As the drop shipper, you just need a good internet connection, a laptop, and a phone, just from your home.

The next thing is to identify a given niche, find a good supplier of the products in best USA dropshippers , negotiate product price and terms, and list the product online.

Once the customer has ordered for the product, order for the product from your supplier, package and delivers it. Whatever margin that comes from you buying from the supplier and selling to the customer is your profit.

A good communication between you and the supplier is a good part of the success in drop shipping.

2. Cheap to start

Many businesses start with a product, the seller usually needs a location, bulk of the product, transport and maybe employees. This means the seller needs a lot of capital but for a drop shipping business, it is easy. The customer orders one product and you have negotiated price, the customer pays, you order from the supplier, package it and deliver it to the customer.

3. Allow for selling of multiple products

As a drop shipper, you are the master of retail. You just need to research the product you think you can sell better online. Get the right supplier with stock for the product and market the product online. The more you promote your product, the better sales you can make from more than one product. You can sell furniture today and tomorrow you might be selling electric lamps.

4. You can easily attain fast growth

In a case that you and the supplier have created a good relationship, you can be able to order for more products and making more sales to customers. Customers feeling you are a better seller can request for more of your services. This means you are doing bulk orders and supplies. The business can easily grow faster with such situations because you are more reliable to your customers.

NOTE: To avoid doing poorly in the drop shipping business, you need to have a good supplier that will not surprise you on deadlines, therefore, research supplier before into business with them.

Shipping can also be a problem for you and therefore as you negotiate prices be smart not to scare your customers. They do not need to know you are covering for any shipping costs but be able to price the products fairly to insulate the margins you benefit from the business transaction.

For this business to work out capitalize on demand by getting the right products to sell. A good niche will make sure you stay in business until stability. A good market research should help with the selection of lucrative niches.

Related: drop shipping for dummies


برچسب ها: dropshipping ,
[ بازدید : 8 ] [ امتیاز : 0 ] [ نظر شما :
]

Trademark Violation Case

دوشنبه 7 آبان 1397
12:13
lulu

Indian ecommerce company Flipkart, which has just wrapped up one successful festive season sale and is gearing up for another one ahead of Diwali which is set to begin from November, has landed itself in trouble with the court once again, in connection to an ongoing trademark violation case.

The Delhi Patiala House district court has prohibited Flipkart from selling any products under its private label MarQ. The restriction may cause a dent in Flipkart’s revenues from its Diwali sale, as many people buy new electrical appliances during Diwali.

Delhi-based electric appliances maker Marc Enterprises had earlier alleged that Flipkart was selling similar cheap wholesale sunglasses goods under the brandname MarQ, which is similar to Marc Enterprises, and had filed a case of trademark violation against the company.

The case had been running for the past 10 months at Delhi’s Patiala House district court and then in the Delhi High Court. In January, the district court had restrainedFlipkart from use the MarQ label till February 5.

It must be noted that MarQ is a private label through which Flipkart sells electrical appliances such as microwave ovens, refrigerators, washing machines, and LED TV sets, among other items. An exclusive line of air conditioners and smart televisions were also included under this label earlier this year.

According to Marc Enterprise’s official website, the manufacturing company was founded by the Late Jagdish Chand Jain in 1981. The company too manufactures electronic products fans, water heaters, room heaters, air cooler among many.

Private labels can be understood as a category in which certain products are manufactured by a third-party company and are sold under a retailer’s brand name. For instance, the HRX brand, which is endorsed by Bollywood actor Hrithik Roshan and sold by the Flipkart-owned online fashion platform Myntra.

Despite the ongoing case, Flipkart had advertised MarQ products on its platform during its recent Big Billion Day sale apart from introducing new products under the label.

Flipkart has been increasing its focus on its private label brands as they offer higher margins which, in turn, push up the company’s revenue. With its private label push, the company is planning to achieve a target of $17.6 Bn gross merchandise value (GMV) by 2020-21.

Following Walmart’s acquisition of Flipkart, the Indian company has also expanding its global presence — Myntra has reportedly started selling its own private brand, All About You, at Walmart stores in Canada.

Not only Flipkart, other ecommerce platforms have also been developing their private label brands.

In July, Gurugram-based online grocery startup Grofers started private label offerings under two brands — namely Budget and Popular G.

In February, Flipkart’s archrival, Amazon India, had also announced that it plans to expand its private label segment to boost up its revenues. It is reportedly aiming to launch multiple in-house brands across categories this year.

With other ecommerce platforms also pushing their private labels, this judgment can prove to be a major blow to Flipkart, especially given the Diwali sale is round the corner.

Also See: dropshipping with aliexpress


برچسب ها: wholesale , business ,
[ بازدید : 5 ] [ امتیاز : 0 ] [ نظر شما :
]

Sell on Flipkart & Dropshipping

چهارشنبه 2 آبان 1397
12:08
lulu

How to dropship on Flipkart

Do you want to become a seller on Flipkart?

Do you know Flipkart seller portal?

How to do Flipkart drop shipping? Why so many people are keen on do Flipkart drop shipping? What you need to know when do Flipkart drop shipping? Here, I will analyse it in the following article.

Before do Flipkart drop shipping, it requires you to open a dropshipping store on Flipkart.

Does Flipkart have API?

Of course, Flipkart has API function, which is benefits for those who want to do Flipkart drop shipping. For API, Flipkart also have detailed introduction about how to use API function.

Therefore, if sellers on Flipkart don’t know how to use API, this introduction will give you a hand.

What’s more, Flipkart also offer sellers different kinds of tools for Flipkart drop shipping, such as product link and banners, promotional banners and widgets and search tools.

Products on Flipkart

Selling electronic products on Flipkart will have advantages because Flipkart is a company which specialize in books business and electronic products business at the early time.

According to market research firm’s Counterpoint Research, which shows in 2017, the market share of Flipkart's smart phone sales increased from 44% in 16 years to 51%. Now, it also operates other business, such as, home appliances, men and women products, baby&kids products.

There is 20,000 products on Flipkart. Various of products meet all your needs. But be a seller on Flipkart, you need to have your own suppliers.

Because Flipkart don’t offer source supply and you need to have inventory if you open a store on Flipkart, which can cause overstock and bear risk of loosing amount of capitals.

But if you dropshipping on Flipkart, you can find the third part dropshiping companies such as, Chinabrands and cooperate with them. Most of dropshipping companies has lots of suppliers on their platform and different kinds of product catalogs.

In this you can solve the problem of finding suppliers. Some dropshipping companies can offer you a part of service on dropshipping, for instance, Chinabrands.

For Flipkart drop shipping, you also need to know the commission.

The commission of Flipkart drop shipping:

● For Flipkart drop shipping, you need to know how does the Flipkart charge commission for each product categories.

● For books, its commission is between 6%--12%

● For e-books, its commission is between 6%--12%

● For mobiles, its commission is up to 5%

● For computers , its commission is up to 6%

● For toys, its commission is between 6%--20%

● For camera, its commission is up to 4%

The detailed commission of each product is shown as following chart.

Market of Flipkart

Flipkart as one of Indian local e-commerce business companies don’t support international shipping. Because it target business market is India.

Of course, India is a big potential market for e-commerce business. But if you are an internationally buyer or want to do dropship business internationally, your shipping address need to be in one of India countries or you need to cooperate with the third part dropshipping countries.

Therefore, if you want to dropship on Flipkart, but you cannot not solving the suppliers of suppliers or bear less capital risk, cooperating with professional dropshipping platforms, will be your one of choices.

Also See: How to do dropshipping with aliexpress


برچسب ها: how to , dropship ,
[ بازدید : 5 ] [ امتیاز : 0 ] [ نظر شما :
]

E-commerce sales seen at $200bn in a decade

جمعه 27 مهر 1397
10:24
lulu

E-commerce sales seen at $200bn in a decade

This could be music to the ears of Flipkart, Amazon and others operating in the e-commerce space. Thanks to the rise in digital transactions in India, e-commerce sales in the country could jump to $200 billion by 2026-27 from $15 billion in 2017, a report forecast on Thursday.

According to Morgan Stanley, while the number of Internet users in India stood at around 43.2 crore in 2016-17, this could rise to at least 91.5 crore by the end of calendar year 2026.

It forecast that during this period, the number of online laptop dropshippers could rise to to 47.5 crore (base case) from 6 crore which means that the percentage of online shoppers to the total Internet users would increase to 52 per cent from 14 per cent. It expects the total online retail markets to hit $200 billion by the end of 2026.

The investment banking giant made this forecast in its research report on “INSIGHT: India Equity Strategy: India’s Disruption Decade: 10 for the Next 10 Years”.

According to the report, while India’s e-commerce market remains in a nascent stage and further growth in the next few years will be driven largely by the addition of new online shoppers even as existing shoppers would shop more on various platforms.

It, however, cautioned that this will be a function of the overall funding environment. It may be recalled that a slowdown in funding in 2016 had led to a slowdown in growth rates.

“In the absence of new funding rounds, on-boarding new users to the platforms could slow down, which could impede growth in the e-commerce market in the next few years,” it said.

Morgan Stanley has also projected a “bear case” which says that that if online shopper penetration improves slowly,

the overall e-commerce market could reach a total size of $105 billion by 2026-27 against the base-case expectations of $200 billion.

This forecast comes at a time both Flipkart and Amazon India have claimed huge response to their Great Indian Festival Sale and Big Billion Days sale, respectively.

Also See: how to start dropshipping


برچسب ها: Ecommerce , business , shopper ,
[ بازدید : 6 ] [ امتیاز : 0 ] [ نظر شما :
]

Gucci wary of Chinese ecommerce tie-up because of fakes

سه شنبه 24 مهر 1397
12:49
lulu

Gucci, the Italian luxury brand, is reluctant to partner with Chinese ecommerce platforms run by Alibaba and JD.com in the world’s largest luxury market because of widespread counterfeiting, its chief executive has said.

“Frankly speaking, on most of the platforms there’s a lot of counterfeiting, and I don’t want to certify counterfeiting because I belong to these platforms,” Marco Bizzarri said on Monday at a dropshipping Business of Fashion conference in Shanghai.

“There’s something wrong with counterfeiting and at this point I want to stay away,” Mr Bizzarri said, adding that he was in contact with both Alibaba and JD.com. “Instead of taking a risk, I wait,” he said. “We are in a situation of wait and see.”

Seeking higher margins and prestige, Alibaba has signed up dozens of luxury brands, including Burberry, Hugo Boss, Tiffany and Moschino to its Tmall Luxury Pavilion platform in the last year, while JD.com has partnered with Kering-owned Saint Laurent and Alexander McQueen, as well as British ecommerce platform Farfetch.

But the Chinese companies have long struggled with a reputation for the rampant selling of counterfeit goods on their platforms. In 2016, the US government put Alibaba’s Taobao platform on its blacklist of “notorious markets” known for peddling fake goods.

Gucci is owned by Kering, the French luxury group, and generated about €6bn of sales last year.

In 2015, Kering sued Alibaba, alleging the ecommerce group encouraged and profited from the sale of counterfeit goods on its platform. But Kering said last year that it would withdraw the lawsuit, and the two companies said in a joint statement they would establish a task force to protect Kering’s brands.

Luxury spending rose 20 per cent in China last year to reach Rmb142bn ($20.5bn), according to consultancy Bain, making it the world’s largest market. Ecommerce represented nine per cent of sales, up from 6 per cent in 2015.

While smaller Italian brands have embraced Chinese ecommerce platforms, the larger French companies have generally been more sceptical. Only a handful of brands owned by luxury house LVMH — notably Spain’s Loewe — sell on Chinese platforms.

Gucci, like LVMH’s Louis Vuitton and the publicly traded Prada, sells its products online in China solely via its own website.

Mr Bizzarri said on Monday that joining an additional ecommerce platform could dilute the sense of exclusivity that is key to luxury brands.

“We have to make sure we maintain this luxury feel, the luxury perception and this kind of exclusivity . . . that is absolutely key for us. We want to make sure [ecommerce] doesn’t impact that,” he said.

See More: dropship companies with no membership fees


برچسب ها: ecommerce , business , dropshipping ,
[ بازدید : 5 ] [ امتیاز : 0 ] [ نظر شما :
]
تمامی حقوق این وب سایت متعلق به Dropship&wholesale News است. || طراح قالب avazak.ir
ساخت وبلاگ تالار ایجاد وبلاگ عکس عاشقانه فال حافظ فال حافظ خرید بک لینک خرید آنتی ویروس دانلود تک آهنگ انجام پروژه متلب انجام پروژه متلب انجام پروژه های دانشجویی ابزار وبلاگ حرفه ای مجله اینترنتی دلنا
بستن تبلیغات [X]